October 20, 2005
TORONTO -- In February 2004, Mercedes-Benz Canada announced at the Canadian International Auto Show (CIAS) that it would start selling two smart models in Canada by the end of the year. In early October 2004, smart was launched in Canada. A year later, in October 2005, more than 4,000 smart fortwo coupés and cabriolets have been delivered across the country. This amount is more than three times the initial planned volume.
President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt said, “smart took the world by storm in 1998 when it was first introduced in Europe. Over the course of the next few years, the smart models caused a sensation everywhere they were launched after that. North America was the last frontier and Mercedes-Benz Canada stepped up to the challenge last year. Our astonishing success proves without any doubt that our insights were accurate but more importantly, it confirms that the Canadian market was indeed more than ready for this type of intelligent and revolutionary mobility.”
He further added, “The smart fortwo is cool and Canadians really like it. It’s interesting to note that smart has, in the last year, outsold several longer established vehicles in varied categories.”
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