Tuesday, August 30, 2005

Business smarts 1: Smart Business Promotions

When the smartcar was launched in 1998, European business owners jumped at the opportunity to have an eye catching promotional car. Many companies see the value in having the green and economical smart in their fleet of vehicles. This is the first in a series of SCOOT blog posts about Canadian businesses that use smart cars.

Steamwhistle Brewery, 255 Bremner Blvd., Toronto, have a small fleet of interesting promotion/delivery vehicles which includes a smartcar, a 1949 International Stake Truck and a 1967 Ford Econoline van. They hosted a rally on June 12, 2005 which was attended by over 30 smart cars and their drivers. The Toronto Star ran a great photo of the event on the front of their Wheels section on June 18, 2005 accompanied by 3 articles about the car: Love it, Hate it and Drive it.

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