Wednesday, September 21, 2005

smart: greater market share despite segment’s overall decline

Stuttgart, Germany, September 06, 2005

"In contrast to the small car segment’s current market decline, smart was able to boost sales substantially in the first eight months of the year, posting an increase of about eleven percent. Worldwide deliveries rose to more than 93,400 vehicles.
In August, sales were primarily driven by the smart fortwo. Boosted by the very positive response to the limited edition smart fortwo ‘purestyle’, incoming orders for this model were already very high within a few weeks after the vehicle’s announcement and before its official presentation at the IAA.
The smart forfour was also able to further increase its share of the stagnating small car market. In Germany, for example, the four-seater expanded its market share of the relevant segment by about two percentage points, clearly demonstrating its competitiveness."

Source: Daimler Chrysler

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