TORONTO, Sept. 11 /CNW/
- Founder of ONE X ONE, Joelle Berdugo Adler, announced today that the ONE X ONE Benefit gala last night was a resounding success raising over 2M dollars to financially assist earmarked charities.
Academy Award Winner Matt Damon hosted the 2nd Annual ONE X ONE with special guests Brad Pitt, Jeffrey Sachs, Penelope Cruz and many more.
As auctioneer, Matt Damon was able to raise $260,000 on one item - The Ocean's 13 Premiere in Los Angeles combined with an HP Home Entertainment package. Leveraging his friend Brad Pitt in order to create a bidding war, the sold out crowd of over 500 people from around the world were able to share in the excitement. Soon after, Wyclef Jean and the African Children's Choir wowed the crowd with Wyclef's own ONE X ONE improv set.
Another live auction item, a Smart Car signed by all the notables during the evening, was bid on and won by the auctioneer himself - Matt Damon. Live music performers played far into the night including Grammy Award Winner John Legend, ONE X ONE musical ambassadors and Juno Award winners Raine Maida and Chantal Kreviazuk, and Sam Roberts, to name a few.
Read full press release here.