Monday, January 04, 2010

Daimler: Smart To Significantly Exceed 100,000 Car Sales 2015

FRANKFURT (Dow Jones)--Daimler AG (DAI) said Wednesday that annual car sales at its Smart brand are expected to significantly exceed 100,000 vehicles by 2015.

A spokeswoman for the German automaker said the brand's sales are anticipated to "considerably surpass" the 100,000 threshold by 2015, detailing statements made earlier this week during a company event in Abu Dhabi.

The sales chief of Daimler's core Mercedes-Benz Cars division, Joachim Schmidt, was cited by German media reports as saying at the event that Smart's car sales would be "somewhat above 100,000" vehicles annually in 2015.

In the January-to-November period this year, the Smart brand's global sales totaled about 107,000 vehicles compared with full-year sales of 134,800 cars in 2008.

The Mercedes-Benz Cars division, which comprises the Mercedes-Benz, Smart and Maybach nameplates, targets annual car sales of 1.5 million vehicles in total by 2015, according to Schmidt.

By Christoph Rauwald, Dow Jones Newswires
Source: The Wall Street Journal, DECEMBER 16, 2009,

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