Sunday, October 26, 2008

Cars for Rent, From Almost Any Curb

Want to rent a Smart car for 19 cents a minute? Just flash your driver's licence at a device by the windshield, and off you go. That's the essence of a pilot project starting in the German city of Ulm on Friday.
Rain is crashing down and you are late for work. The bus is late and there's no taxi in sight. Why not rent a car? It sounds insane, but it will soon be possible for citizens of Ulm, the focus of a pilot project by Daimler, which wants to make car rental as "easy as using a mobile phone."
The company plans to make a fleet of 50 blue-striped Smart cars available in Ulm to customers who sign up for the project. It will work like car-sharing in Europe and North America, but without the designated parking spots: Customers can unlock a car using a driver's license outfitted with an electronic chip, then type in a PIN code, and drive off. When they're finished, the car can be almost left anywhere in Ulm, waiting for the next driver.
Read full article here.

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