Monday, October 15, 2007

Smarten up your act


Small, fuel-efficient vehicles are the way of the future for car travel.
Rock stars performing at the recent Live Earth concerts got to the international stadiums in Smart cars (except for one Wolfmother member who reportedly caught the train).
Some of the giants of the music industry said no to limousines and yes to car-pooling in the pint-sized fuel-efficient vehicles that have among the lowest greenhouse gas emissions of any car on the road.
“The environment, carbon emissions and global warming are becoming bigger and bigger issues,” says Zac Loo, head of Smart cars in Australia, which is part of DaimlerChrysler’s Mercedes Benz division.
“Smart cars are the cars of the future. They tie in with people’s response to their carbon footprint. More and more people are trying to reduce it.
“CityLink has anecdotal evidence which shows that most people have one person in their car most of the time, so why do you need four seats in your car if 90 per cent of the time you use only one?
Read full article here.

1 comment:

Anonymous said...

“CityLink has anecdotal evidence which shows that most people have one person in their car most of the time, so why do you need four seats in your car if 90 per cent of the time you use only one?

Why settle for the inconvenience of only two seats in a smart car when there are more efficient vehicles that can carry four or more passengers? Especially true for Australia's smart car imports that use petrol, but also true of the smart fortwo cdi diesel (which is becoming moot as the diesel version isn't clean at all), these cars burn more fuel to move their relatively light weights than the two best hybrids: Toyota Prius and Honda Civic Hybrid.

Ultimately, the smart car is not the most fuel-efficient vehicle, so their marketing tosses a bunch of rhetoric to disguise the fact that it is far from a revolutionary vehicle. It takes a pee on wisdom and then calls itself smart for doing so. If by "smart" they mean showing impertinence, then that it does.

The smarter and more conscientious owner chooses a moderately-sized vehicle with a low centre of gravity, appropriate wheelbase and tire size for natural stability, traction, and comfort, and/or chooses a vehicle that is the safest in its class and also gets a superior combined cycle to the smart car.

The smart car's competitive advantage is that it is a novel and cute design. It has no business being so critical of other vehicles.