Oct 1, 2005
by Trevor Hofmann / Canadian Auto Press
Chrysler Brand to launch its First Sport Utility?
Does it really make sense for Chrysler Group to be doubling its sport utility lineup amidst the most severe gas crisis since the mid-'70s?
Auburn Hills certainly thinks it does, and with a track record that includes some of the most intriguing new models to come along in decades, you might want to think twice before betting against them.
Altogether, Chrysler Group, made up of the Chrysler, Dodge and Jeep brands, will introduce at least five new SUVs within the next two to three years, as part of a new initiative internally called "Full Throttle.". The domestic automaker sees segment opportunities that it is not yet taking advantage of, which could even include a mid- to full-size Chrysler sport utility, plus a variety of new Jeep models, and even two more under the Dodge label.
While flying in the face of caution is hardly unusual for Chrysler Group, the popularity of its new fleet of V8-powered muscle cars - including the 300C, Magnum and Charger, plus the much more powerful SRT8 derivatives of each - is the perfect example that environmentally friendliness, MDS cylinder deactivation technology aside, doesn't appeal to everyone. Therefore, also bucking current trends, new SUVs will be arriving in the automaker's showrooms en masse.
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